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Forrester analysts will show you how in our upcoming webcast series. Register Now Featured Blogs & Podcasts Blog How B2B CMOs Can Respond To Their CEOs’ Need For Certainty Now more than ever, B2B marketing leaders need a clear strategic vision that drives their companies' growth agenda. Learn how to create an actionable marketing strategy — and join us at B2B Summit North America to dive even deeper. Read More Blog Take Security To The Zero Trust Edge Senior Analyst David Holmes introduces Forrester’s new model for security and networking services. Read More Bold At Work Becoming a customer-obsessed organization requires change — it requires being bold. Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership, strategy, and operations. About Us Share Twitter LinkedIn Facebook Email Podcast Reaching Beyond Delight In Customer Journeys Customer experience professionals often believe that delight is the ultimate emotional goal of every customer journey. In this episode of What It Means, VP and Principal Analyst Joana de Quintanilha explains how a wider understanding of emotion drives more-effective customer journeys. Listen Now Statement on COVID-19 Read our most up to date policies and procedures related to the coronavirus. Read More CIO Insights Read Forrester’s latest CIO insights on how to balance innovation with practicality, big data with privacy, and the promise of emerging technology with the related risks. Blog The Future Of Work Is All About Changing Your Management Culture Dan Bieler 18 hours ago An innovative management culture provides a strong purpose, creates diverse and cross-functional teams, focuses on the customer as the center of business activity, and embraces transparent communication with the organization. Read More Blog Seize The Moment To Become A Future Fit Tech Leader Phil Brunkard 6 days ago In the face of near- and long-term threats, tech leaders need a clear vision and highly adaptive strategies. Learn what future readiness will require. Read More Entering The New Normal Struggling to determine the long-term impact of the pandemic? This guide outlines the five most pressing pandemic-related shifts business and IT leaders must consider moving forward. Get The Guide How can we help? Fill out the form, and we will contact you. 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